footy stakeholders
In the football industry it has become common to refer to various groups as stakeholders.

These stakeholders include fans, clubs, players, coaches, administrators, volunteers and umpires.

But what is important to remember is that the above groups are not just stakeholders, but shareholders as well.

All of these groups are made up of people who genuinely love the game.

Each week, they invest their time, energy and money into the game – playing a major role in ensuring Australian Rules Football, all over the country, is both successful and sustainable.

Without their input there would be no AFL competition. No media deals, no government funding, no major sponsors – nothing.

An age old dilemma is which came first, the chicken or the egg? There is no dilemma when it comes to Australian Rules Football – the fans came first, followed by the TV money.

Over time this appears to have been forgotten. An important part of REFORM THE AFL is to remind the AFL that the game belongs to the people.